The media that can influence
people is called mass media. Nowadays it has become an agent to change the
society through the world. There are many mass Medias. These are internet,
radio, television, newspapers, blog, face book twitter, cinema etc. The
importance of mass media can not be described in words. Mass media gives us news
and views of the world. We can now know within shortest possible time what is
happening in the farthest corner of the world in exchange of mass media.
It helps to reveal the news of people’s misery so that concerned authorities can take necessary steps. Today it has become a powerful weapon to change attitude and behavior. Mass media gives us not only entertainment but also information. The power of mass media beggars description. It can directly influence on people and create or change public opinion promptly. Mass media production, information and entertainment programmes can greatly impact on the people of society in any society of the world. Mass media directly or indirectly influences the political, social, economic and values.
The whole world has become a global village due to media. Today the powerful effects of media have spread in every society of all over the world. In spite of having all these importance mass media has some demerits too. Sometimes, mass media creates misunderstanding among the people providing false and baseless news. Besides, satellite channels often telecast some vulgar programs that damage the moral character of the young generation. Therefore, the using of mass media should be significant and for the betterment of the society.
(With thanks: M Haseeb Vohra, karachi)
It helps to reveal the news of people’s misery so that concerned authorities can take necessary steps. Today it has become a powerful weapon to change attitude and behavior. Mass media gives us not only entertainment but also information. The power of mass media beggars description. It can directly influence on people and create or change public opinion promptly. Mass media production, information and entertainment programmes can greatly impact on the people of society in any society of the world. Mass media directly or indirectly influences the political, social, economic and values.
The whole world has become a global village due to media. Today the powerful effects of media have spread in every society of all over the world. In spite of having all these importance mass media has some demerits too. Sometimes, mass media creates misunderstanding among the people providing false and baseless news. Besides, satellite channels often telecast some vulgar programs that damage the moral character of the young generation. Therefore, the using of mass media should be significant and for the betterment of the society.
(With thanks: M Haseeb Vohra, karachi)
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